When we take on a brand, we endeavour to create a profitable market for it, no matter how niche or big it is. Part of our strategy has been to actually create markets to drive demand where there as none.

Our proprietary retail brands, Red & White Shops, a trending brand among wine and spirit collectors and connoisseurs, and Red & White Moments, a unique business concierge and catering service, have created avenues into the market for some of our more niche brands.

We also co-host the biannual and hugely anticipated event in Jakarta, Red & White Wine & Spirits Fair.