An extension of the Be The Meister project, Jägermeister Indonesia proudly presents a top-notch collaboration with the illustrator ARDNEKS, entitled “DAS HIRSCH ELIXIER.” The exhibition showcased immersive art installations of ARDNEKS' works which introduced a unique range of items, including a t-shirt, tote bag, poster and sticker pack, bandana, and a specially crafted bottle with a custom label and box.

Kendra Ahimsa, better known as ARDNEKS, is a multidisciplinary artist and designer from Jakarta, Indonesia. Active since 2013, he is known for his ability to create one-of-a-kind pieces that are both visually stunning and conceptually rich. His work is characterized by a vibrant and eclectic style that incorporates bold colors, surreal imagery, and pop culture references.

The exhibition took place at Space 9, Blok M, Jakarta Selatan, from May 30 to June 2nd, 2024 with live performances at Krapela Live by Crayola Eyes, Kinder Bloomen, Artificial, and Asa Kusumah, immersing attendees in the vibrant tapestry of “DAS HIRSCH ELIXIER.” This collaboration aimed not only to reach a new market but also to expand the exposure of Jägermeister to a broader audience.

As part of the collaboration, the Jägermeister “DAS HIRSCH ELIXIER” special bottle and merchandise will be available for purchase through www.minuman.com.