Industry News & Events

An Ultra-Premium Tequila Pairing Dinner presented by Reserva de la Familia

18 March 2022

Jakarta, December 24, 2021 – Reserva de la Familia is proud to present an unforgettable night of Tequila Pairing Dinner held at GIOI Menteng, Jakarta. Hosted by Kabir Suharan, this dinner is highlighting the two ultra-premium tequila created by Casa Cuervo; Jose Cuervo Reserva de la Familia Platino and Extra Añejo, an exceptionally rare spirit representing the very pinnacle of craftsmanship in tequila.

Each bottle of Reserva de la Familia is made from the hand-picked of 100% blue agave that mature for more than eight years with proprietary process known as Esencia de Agave – a method of making the best tequila which is equal to 70 hours of cooking. This process is highlighting the fragrances and flavors of the agave, stripping out all its bitter notes to create a gentle and full character tequila.

GIOI Menteng has carefully paired the four set courses of an exceptional dishes menu, from the seared scallops pairing to enhance the aromatic notes of Reserva de la Familia Platino, to a Wagyu Ribeye as a main course which its juiciness is intentionally chosen to match the gentle flavor of Reserva de la Familia Extra Ańejo that are served in a tequila sipping glass.

Adding to this experience, Jakob Oetama, the head mixologist of GIOI Menteng twists his cocktails making method to harmonize with this pairing. To start, he created an aperitif drink made from Jose Cuervo Reserva de la Familia Platino which shares a similar idea with a Dry Martini, then he created Espresso Martini cocktails to be paired with a specially made dark chocolate dessert that serves with a vanilla that infused with Jose Cuervo de La Familia Platino to conclude the pairing experinece.

Every year, the Cuervo family commissions a Mexican artist to design the new collectible box — a collector’s item that pays tribute to the Mexican heritage of Reserva de la Familia. The thin lines that cover the surface of this 2019 edition wooden box, are designed by the artist Jorge Pardo, who has created a series of drawings depicting jimadores skillfully working the fields of western Mexico with the coa and barreton. The designs, produced digitally from real photographs, are composed of dense superimposed stripes that make the whole difficult to take in at a glance. This theme and approach hearkens back to the great traditions of Mexican avant-garde painters of the first half of the 20th century who often depicted subjects of rural development and revolution.

For more than two centuries, Tequila Reserva de la Familia has been a worthy family secret kept for more than 10 generations. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend of tequila reserve with people who truly savour an exceptional taste. Jose Cuervo Reserva de la Familia is available throughout Indonesia and exclusively imported and distributed by PT Pantja Artha Niaga since mid of 2020.

About Jose Cuervo:

Jose Cuervo, the world's number one tequila producer and distributor, has more than 250 years of experience, making it the oldest tequila company in the world. Jose Cuervo is considered one of the most internationally recognized companies thanks to the strength of its brands and business practices, as well as its extensive portfolio of spirits, led by Jose Cuervo Especial, number one in the world, and Jose Cuervo Traditional, leading brand of tequilas in Mexico; as well as owning other great tequilas, vodkas, rums, whiskeys, wines, digestives and sauces, it is a global and institutionalized company with presence in more than 100 countries.

About Tequila Reserva de la Familia:

Tequila Reserva de la Familia is the jewel of Casa Cuervo, the biggest and most important producer of tequila in the world. Each bottle of Tequila Reserva de la Familia is packaged, numbered, signed and dated by hand, hence its limited production. Tequila Reserva de la Familia has 3 Ultra-Premium lines: Tequila Reserva de la Familia Extra Añejo, Tequila Reserva de la Familia Platino and its latest launch Tequila Reserva de la Familia Reposado.


For all media inquiries, please contact:

Arief Haadi Mulia

Marketing Communications Manager PT Pantja Artha Niaga