Industry News & Events

Jägermeister’s Engine-Powered Thrills at Custom War 2023

02 October 2023

Gathered at the NK13 Custom War 2023 in Sanur, Bali, the ice cold Jägermeister took hosts in this custom motorcycles community event on 17-18 August 2023. The German herbal liqueur made with 56 herbs and spices known for its thick and syrupy, with strong anise or black licorice notes on the finish presented in an iconic green bottle with the stag logo in it, became the star machine of Custom War 2023.

A roaring sea of motorcycles, the boundless high energy of thousands of people and the electrifying sound of highly distorted guitars was a two-wheeled carnival of freedom and rebellion which was in line with Jägermeister’s spirit.

Jägermeister is imported and distributed exclusively by PT Pantja Artha Niaga and available through the online shop at and at selected bars in Indonesia.