The Day of the Dead, or Día de los Muertos, is a cultural Mexican celebration that beautifully honors the lives of deceased loved ones. This cherished tradition creates a powerful connection between the living and the dead, embodying the profound belief that death is not an end, but a continuation of the journey. The celebration transforms grief into a triumphant homage to life through colorful altars and heartfelt rituals, showcasing love, remembrance, and rich cultural pride.

1800® Tequila and Jose Cuervo are holding this Day of the Dead celebration around Jakarta, Bandung, Semarang, and Bali. Each city amplifies the festivities with parties, cocktails, games, and even merch collaborations across four dynamic cities, featuring famous venues such as Bebop, Deus Temple, Zodiac, Old Mans, Southbank, Platonic, and 20/20.

Guests can enjoy a variety of themed cocktails, bar installations, and entertainment inspired by Mexico's traditional Día de los Muertos. Sip on cocktails from 1800® and Jose Cuervo, offering a taste of Mexico, while DJs infuse the atmosphere with beats that complement the lively energy of Indonesia's nightlife.

1800® Tequila and Jose Cuervo are imported and distributed exclusively by PT Pantja Artha Niaga and are available through the online shop at www.minuman.com and at selected bars in Indonesia.