ABOUT US
Catering to your clients means finding suppliers you can trust, distributors that have proven to be reliable, well-stocked and supportive of the brands you buy. Suppliers that can offer a wide selection of quality products both well-known brands that your clientele expect and more niche offerings that you can recommend, to delight your clients and enhance their lifestyle.
WHAT DRIVES US?
We started PAN in 2007 with collective business experience and positive energy. It was a passion project that ran away with us.
We were adept in nurturing and building fine brands and we knew how to handle a global supply chain. Over time, our passion, values and commitment to high-quality service took care of the rest. In 2008, just one year into the business, we introduced Erdinger to the Indonesian market, and the rest, as they say, is history.
WHY PAN?
There are a number of factors that make us the preferred choice for the brands we carry and the clients we supply. These are all centred around our core values of passion, service excellence, reliability and loyalty to become a market leader.
An Industry Advocate
Our passion drives us beyond servicing our brands and clients. The driving force of our company is seeing our brands and clients succeed. For that to happen, the industry needs to progress. That’s why we have become such a strong presence and advocate for the industry. Since 2014, we have participated in the Food Hotel Indonesia and Food Hotel Tourism Expo and have supported Forbes Indonesia’s annual event.
A Good Eye for Taste
We appreciate a good product and understand the value it can add to one’s lifestyle and comfort. We search the corners of the world for quality and unique brands we can introduce to the Indonesian psyche. Knowing in our hearts that a good brand will always succeed, we truly respect and get behind the brands that we represent.
A Passionate Team of Experts
Our goal is to make PAN the benchmark to measure up to in the industry. Our team shares our passion and values and take pride in achieving our excellence in service. We know that each and every one of us is integral not only to our own growth and success, but also to those of our brands and clients.
Our brand managers are a group of young and dynamic advocates of our brand portfolio. They work closely with the brand owners to build and develop the brands. In addition, they manage the buying, pricing and marketing plans for each of their brands. They are supported by teams of mixologists, sommeliers, creatives and other specialists to enhance brand awareness in the market.
A Consistent Stock
We have become the supplier to turn to for reliable distribution even in volatile times and market lows. We know the industry well, understand the peaks and troughs and plan ahead to ensure our products are close at hand.
An Extensive Network
Over the years we have built up a vast network of hotels, cafes, restaurants, bars, nightclubs, supermarkets, convenience stores, duty free shops, trade zones and wholesalers across Jakarta and Bali. This diversity of clients is why we have a track record in placing every product within our portfolio to the right outlet and right audience, even in the remotest places in the archipelago.
Multiple Channels
Our 12 wholly owned distribution channels and 4 sub-distributorships span all major Indonesian provinces: Bali, Balikpapan, Bandung, Batam, Bintan, Jakarta, Lampung, Lombok, Makassar, Manado, Medan, Palembang, Papua, Semarang, Sorong, Surabaya.
We search the corners of the world for quality brands we can introduce to the Indonesian market. Knowing in our hearts that a good brand will always succeed, we truly respect and advocate the brands that we represent.
We take the time to build a relationship with the brand and understand its culture, values and product USPs. And each year, we go through our portfolio to see where there are spaces to fill and which brands and products can best fill them. In doing so, we are careful not to jeopardise the positioning of existing brands.
We are, above all, loyal to the brands we serve.
We are careful to conduct market research so we understand accurately where each brand will fit into the market and how it should be marketed for maximum uptake.
With all these assets, PAN now holds a sizeable share of the Indonesian market and continues to meet our yearly goals. This is a result of the consistency, trust and integrity we built throughout the years with our partners.
SOME OF OUR CUSTOMERS
This diversity of clients is why we have a track record in placing every product within our portfolio to the right outlet and right audience, even in the remotest places in the archipelago.
