Industry News & Events

Yen Signature Anniversary Celebration with Matsui

07 December 2023

Matsui Whisky, produced at the prestigious Kurayoshi distillery, encapsulates the artistry of Japanese whisky production. Aged thoughtfully in oak casks, this whisky mirrors the terroir of Tottori Prefecture, presenting a nuanced fusion of flavors and a polished, smooth finish. Each sip narrates a tale of commitment and expertise.

PT Pantja Artha Niaga represents Matsui Whisky in Indonesia (www.paniaga.com). In pursuit of a shared objective to elevate the brand presence, a partnership has been established with Yen Signature, and in commemorating its first anniversary, Yen Signature is featuring select Matsui products, showcasing a convergence of exceptional cuisine and world-class whisky that has delightful discerning palates, setting a new benchmark in dining experience.

The highlighted products comprise a captivating trio of expressions: The Matsui Blended Whisky San-In pays homage to the beauty of the San-In region, skillfully blending chosen malt and grain whiskies to create a harmonious array of flavors. Conversely, the Matsui Pure Malt Whisky Kurayoshi reveals the artistry of blending, boasting a well-balanced profile that aptly captures the essence of the Kurayoshi region. Finally, the Matsui Single Malt Whisky Sakura Casks, aged in barrels crafted from cherry trees, impart a unique floral and subtly sweet note to the spirit.

The Matsui Whisky brand embodies the core of Japanese culture and craftsmanship, aligning seamlessly with Yen Signature's commitment to offering premium Japanese Yakiniku. The meticulous blending and aging of Matsui Whisky find a harmonious counterpart in the artful preparation and presentation of Yen’s Japanese Yakiniku, creating a collaborative experience that honors Japan’s finest offerings.

Yen Signature hosted a grand celebration on October 10th, 2023, promising an unforgettable evening replete with live music and gourmet tastings that beautifully complemented the curated Matsui Whisky products. This event profoundly echoed the essence of Yen Signature's inaugural year.

Matsui is imported and distributed exclusively by PT Pantja Artha Niaga and available for purchase through www.minuman.com and at selected restaurants & bars across Indonesia.