About Us

PT. Pantja Artha Niaga (PT. PAN) are Indonesia’s forerunners in the distribution of wine, beer, spirits, and liqueurs. The company was established in 2007 and has been a direct importer since 2010. Passion and Professionalism are the key values of PT. PAN, providing high standards of service in addition to distinguished product knowledge and strategic marketing excellence.

Pantja Artha Niaga distributes a vast selection of international brands through an extensive network of dedicated sub-distributors across the country. With various talents including Mixologists, Sommeliers, and Marketers the company manage to integrate comprehensive knowledge and strategic focus to deliver only the best results without compromise.

Our History

The importation of alcohol into Indonesia was initially a monopoly operated by the state owned PT Sarinah. Any alcohol distributor had to be authorized by the government and could only import their products through this singular importer.

PT Pantja Artha Niaga (PAN) was approved in 2007 as an official distributor for Sarinah. We steadily established ourselves as leaders in the Indonesian spirits, wine and RTD distribution markets.

In 2010, the government opened up the market by issuing Wine & Spirits Importing Licenses to 7 of Sarinah’s main distributors, including PAN. We are now importing independently and directly from our principals and this enables us to manage our logistics and supply more efficiently.

Our Markets

The footprints of sales and logistic team of PT. PAN covers extensively across Indonesia, with primary focus on major cities in Indonesia.

Our client list includes those from small to large-scale businesses, with the majority being composed of Hospitality and F&B brands, including major international chains and Duty Free Shops nationwide.

PT. PAN’s fleet of trucks are always ready to cater to demands efficiently and timely.

Duty Paid Distribution :

  • Jakarta
  • West Java
  • Central Java
  • East Java
  • Bali
  • Samarinda
  • Balik Papan
  • Medan
  • Palembang
  • Riau
  • Lombok
  • Ambon
  • Manado

Duty Free Distibution :

  • Jakarta (Downtown Duty Free)
  • Batam
  • Bintan

The Team

As a fully licensed importer with a growing portfolio of renowned and exciting products, we and our partners, the brand owners, are very committed to building brands. We aim to develop our premium products with the support of our highly capable and experienced operational teams.

Our talent pool includes Mixologists and Wine Sommeliers who conduct on-going training for our sales teams. They continuously educate them on the unique qualities of our products. Our brands are professionally managed by dedicated and passionate Brand managers. In addition, our principals provide us with marketing support, including sponsored events, promotional tools and materials, and visits by internationally renowned trainers, Brand Ambassadors and personalities.

We at PAN have built a reputation of integrity and respect among our esteemed customers, partners and peers. We deliver as promised and do not compromise on quality. Our sales team are up to speed on product and market knowledge, always ready to provide on point information.